11/9/2023 0 Comments Howler head whiskey ceo![]() The resulting Bourbon is then aged two years in American white oak barrels with a #4 “alligator” char in traditional wood rick houses. The whiskey is distilled in a 100-year-old Vendome all-copper column still. with proprietary yeast, grains and mineral-rich water filtered through Kentucky limestone. Howler Head is the original banana-flavored Kentucky straight bourbon whiskey made by Master Distiller Jacob Call at Green River Distilling Co. There is nothing better than watching our fights with Howler Head Bourbon and we want everyone to be able to have this experience.” ![]() With UFC’s global fanbase of nearly 700 million in more than 170 countries, this is just the beginning. have been waiting for Howler Head to become available and our first expansions to Canada and the UK have been amazing. “As one of its co-founders, it’s amazing to see our badass brand quickly become one of the fastest-selling whiskies in the United States, while also perfectly aligning with UFC’s global fanbase. “Howler Head is the best whiskey I’ve ever had,” UFC President Dana White said in a news release. This expansion into Canadian and UK markets means that the whiskey will have access to the massive UFC fanbase and market in Quebec, Ontario and British Columbia. The banana bourbon is the Official Flavored Whiskey Partner of UFC. It was one of the fastest-growing major American whiskies (flavored or unflavored) in California, Florida, Michigan and New York, according to a Nielsen study completed on Feb. Howler Head has seen a lot of success since its launch in 2020. UFC President and Howler Head Banana Bourbon Co-founder Dana White this week announced the expansion of the popular flavored whiskey brand into Canada and the U.K. (Photo by Gabe Ginsberg/Getty Images for Nightclub & Bar Media Group) He continued: “In our second full year in market, we are witnessing incredible demand for this product and see endless opportunity for growth as we maximise Campari’s established route-to-market expertise, including its vast sales organisation and distributor relationships, both in the US and internationally.The Howler Head booth at the 2022 Bar & Restaurant Expo and World Tea Conference + Expo at the Las Vegas Convention Center on March 22 in Las Vegas, Nevada. ![]() ![]() Simon Hunt, CEO of Catalyst Spirits, added: “Campari Group has a proven track record for building global brands that consumers truly love and we can think of no better partner as we expand distribution of Howler Head around the world, as well as tap into the vast potential that remains in our existing markets of the US, Canada and the UK”. In addition to being an exceptionally high-quality liquid, Howler Head has established a clearly unique brand personality and, through its deep relationship with UFC, has a huge on-tap worldwide fanbase ready to enjoy this fantastic bourbon.” The group will have the option to buy 100% of the brand – subject to future results – which can be exercised from 2025.īob Kunze-Concewitz, CEO of Campari Group, said: “With bourbon whiskey serving as one of our global priority brand pillars, Howler Head is an ideal fit for our portfolio. The brand’s premium whiskey is aged for two years in oak barrels, and then blended with natural banana flavour.Ĭampari has initially agreed to pay $15 million in cash for a 15% interest in the brand. Howler Head is available in the US, Canada and recently expanded to the UK. Campari Group has announced the closing of an agreement with Catalyst Spirits to acquire a 15% interest in Howler Head Kentucky bourbon whiskey, with a route to total ownership and exclusive distribution rights.
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